ColorTyme’s financing options for both inventory and capital will allow me to expand my business. I can now offer name brand merchandise to back the customer service and relationships that have made my business a success over the years.
Bruce Beck, ColorTyme Franchisee

Bruce Beck started his career in RTO in 1982 and then bought his first store from a locally owned RTO company in 1985. Since then, he’s had as many as four stores and feels it’s time to expand his presence in Seattle again.

Bruce Beck is no stranger to rebirths. As a business owner in Seattle, Washington’s White Center neighborhood for 17 years, he has watched the area undergo revitalization and rejuvenation. Beck’s Hometown Rental store is also going through a rebirth of sorts, converting to a ColorTyme rent-to-own (RTO) franchise, but with the same service his long time customers appreciate.

Beck’s new ColorTyme store will provide a wider selection of brand names to his customers. “I’ve seen generations of families come into my store,” Beck said. “Our customers are loyal because we respect them. However, as an independent operator, my buying power was limited. Now, with ColorTyme, I can do larger volume and provide a deeper selection - something that will keep my customers coming back for generations to come.”

Beck credits his employees for his success. “Your relationship with your staff is critical,” he said. “Bringing on the right people, training them, making sure you reward them with financial and emotional incentives - it’s the human factor that makes a store successful.”

His entire staff, including Manager Eric McCallum, who’s been with Beck for more than a decade, will stay on for the store’s conversion. Plans are also in the works for Beck to open a second ColorTyme store by the end of the year in the Seattle area.

Beck started his career in RTO in 1982 and then bought his first store from a locally owned RTO company in 1985. Since then, he’s had as many as four stores and feels it’s time to expand his presence in Seattle again.

“ColorTyme’s financing options for both inventory and capital will allow me to expand my business,” Beck said. “I can now offer name brand merchandise to back the customer service and relationships that have made my business a success over the years. I’m excited about the opportunities for growth I have with ColorTyme.”

ColorTyme, Inc. is the oldest franchised rent-to-own or rental purchase company in the United States with nearly 300 stores. Headquartered in Plano, Texas, ColorTyme offers customers the opportunity to own the things they want and need in a way they can afford, just as founder Willie Talley envisioned ColorTyme 26 years ago. The company got its start when Talley began selling Curtis Mathes color televisions and realized many of his customers couldn’t afford to buy a new TV in one payment. A new brand and concept was born. Last year, the company launched an aggressive franchise development plan and is on track to grow significantly in the next five years with many of its newest locations being developed by rent-to-own professionals.