I hope to bring great franchise and business organizational efficiencies as well as help refine the proven systems that ColorTyme has in place now.
James Deering, Director of Franchise Development, ColorTyme

James Deering, Director of Franchise Development, ColorTyme.

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ColorTyme announced today the company has hired James Deering to lead its franchise development efforts. Deering, who most recently served as president of PCJ Franchising Company in Wilmington, North Carolina, brings 15 years of retail and service industry franchise experience to ColorTyme. This position will be his first RTO venture, however, according to ColorTyme CEO Bob Bloom, his extensive franchising knowledge and expertise will help the company refine and expand its growing franchise system.

“This position requires broad knowledge of franchising laws and best practices,” said Bloom. “James’ depth and breadth of experience makes him an ideal choice to head ColorTyme’s franchising efforts, especially as we begin to roll out plans to expand RimTyme.”

Last month, ColorTyme announced significant expansion to its RimTyme custom wheel rental division that will include broad franchise development (see story). In addition to overseeing ColorTyme’s traditional RTO franchise needs and expansion opportunities, Deering will also lead the franchising efforts for RimTyme.

“I’m excited about the opportunity to learn a whole new industry within franchising,” said Deering. “RTO is a strong business model. For the industry to continue to expand and get better operators they have to with non-traditional routes. I hope to bring great franchise and business organizational efficiencies as well as help refine the proven systems that ColorTyme has in place now.”

Deering began his franchising career in 1992 when he became the franchise relations manager for Paul W. Davis Systems. He went on to become the chief operating officer in charge of all aspects of franchising for Florida-based EBI/E-Chem. For six years, Deering served as president of Wingstop Restaurants, Inc in Dallas. He has also worked as a franchising consultant and serves as a trustee for the International Franchise Association Education Foundation.

Deering holds a bachelor’s degree from the University of Massachusetts at Boston and a MBA from the University of North Florida. He and his wife Alycia have been married for 25 years and have two children. He succeeds former Director of Franchising Pat Sumner who resigned in October to open his own ColorTyme franchise.