It's been a very positive process. The end result will be something helpful for consumers, and user friendly for franchisees.
Amy Woods, ColorTyme Marketing Director on the company's website, currently in the final beta testing stage.

Over 40 ColorTyme vendors spent the day setting up booths Wednesday in preparation for tomorrows tradeshow at the Peabody Hotel in Memphis, Tennessee. RTO Online will provide daily coverage of the 2006 ColorTyme Convention from Memphis. Please check www.rtoonline.com for updates.

ColorTyme vendors spent the day setting up booths Wednesday in preparation for tomorrows tradeshow at the Peabody Hotel in Memphis, Tennessee (see agenda). Over 40 vendors will display merchandise at this year's show that begins Thursday, following the event's General Session.

Among other announcements expected at the General Session is an update on ColorTyme's new website, currently in the final stages of beta-testing.

ColorTyme recognizes it has two distinct web customers; Consumers and Franchisees. Much of the development effort has been in producing a web service that satisfies the diverse needs of both groups. "We've added online catalog functions that will allow consumers to shop and apply for accounts online," noted Amy Woods, ColorTyme Marketing Director. According to Woods, franchisees will have the ability to customize their product lineup by location, based on the ColorTyme master-lineup.

Amy Woods was named Marketing Director by ColorTyme in April, 2006. A Dallas native, Ms. Woods comes to ColorTyme with more than 15 years experience in advertising and marketing combined with a background in franchisee relations.

ColorTyme is paying special attention to graphics that will quickly appeal to the notoriously short attention span of internet shoppers. "The graphics are being designed to grab and hold the visitors attention immediately," said Woods. Among other elements, the site will incorporate the popular Captain ColorTyme theme.

The job of producing an updated Captain ColorTyme, first introduced in the late 1980s, as a modern day comic book superhero, was given to Dallas, Texas based AMS Production Group. AMS produced the first spot in December, 2005. The 30 second spot features the return of the beloved Captain ColorTyme superhero, who effectively saves the holiday season (view the 30 second spot here).

The new web site will feature Captain ColorTyme in a comic strip format. Woods said the site will be very colorful, eye-catching and very different from competing websites. "It's been a very positive process. The end result will be something helpful for consumers, and user friendly for franchisees."

See ColorTyme Convention Photo galleries Here.

RTO Online will provide daily coverage of the 2006 ColorTyme Convention from Memphis. Please check www.rtoonline.com for updates.