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Jack Rowland's Rise to RTO prominence in the Sacramento Market
03-26-03
RTO Online
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Factoids

www.premierrents.net

Jack Rowland's Premier Rental-Purchase trivia...
Agreement Breakdown
  • 40% Upholstery
  • 20% Computers
  • 22% Bigscreen

Remaining 18% is Bedroom, Dining, etc

Jack believes in focusing on 'core' items. He does not rent Shelf stereo's, DVD players, VCRs, or Air conditioners.

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Zooooom.............
Jack Rowland's Rise to RTO prominence in the Sacramento Market
Webcast Audio interview with Jay Roberts; VP Operations for National TV Sales and Rental

 

Jack Rowland began his Rent to Own career in 1981 as a delivery driver for REMCO. By age 20, he was managing one of the largest stores in the country with monthly revenues exceeding $110,000. He has worked for many rental companies since then, mostly as a troubleshooter. "I was the 'fixer', the one they sent in to find out why a store wasn’t working" Jack says. "I was often called on to to figure out if a store needed to be moved, closed or merged."

Jack found that, with few exceptions, the problem was the staff. "I have worked from up state NY to California and all points in-between. In all, I haven't found a store, a market, or a town that I couldn't grow in."

Jack's RTO BIO
1981 he began his RTO career as a delivery driver with REMCO
From 1985 to 2001 Jack worked in various positions for Best TV, Econo Rents, Aim TV and Appliance Rental, Rentronics, Central Rents, Ace TV Rentals, and Rent Way

In July, 2001 Jack decided to  leave the pack and open his own  store in his hometown of Sacramento California. He contacted ColorTyme, Rent America and Premier Rental-Purchase. After reviewing all the options available, he chose Premier Rental-Purchase. Jack told RTO Online "Premier’s licensing philosophy worked best for me. Premier provides excellent support and unlike some of the bigger chains, they help me run the business the way I want to run it."

With Premier’s help in putting together a loan package, Jack's SBA guaranteed loan was approved by a local bank within 6 weeks. "Once approved for the loan, Premier’s 'store-in-the-box' program allowed me to open my doors in less than 8 weeks" said Jack, "including a total build out of my location." On September 23rd 2001, he opened for business.

Realizing he needed to grow fast and hard to get to positive cash flow quickly, Jack followed the plan.

Jack Rowland
"So, I did what I know how to do best… grow customers, grow BOR, and grow revenues. In less than 5 months I hit 700 agreements with revenue exceeding $68,000 in the short month of February. Although the growth was incredibly fast, I had only 3 charge offs and my weekly credit averaged less than 4%.

Today, Jack Rowland's Sacramento Premier Rental-Purchase has 1015 agreements (1480 Core BOR: not counting accessories). While current monthly revenue numbers are confidential, Jack hints they are in the neighborhood of 100K. He estimates his revenue ranking as 3rd, and his margin as #1 in the entire Sacramento market.

7% of his customers use automatic withdrawal for weekly or monthly payments.

Jack tracks things the old fashioned way

(D's-pickups-chargeoffs)
deliveries
= performance

Jack learned many tough lessons about P&L’s vs. Cash flow and  can appreciate how rapid grow almost broke some of the small dealers he worked for in the past.

Jack Rowland
"Over the years I have seen small and large players open their doors understaffed, under trained and under inventoried. I believe my success has always come from believing in my customers and always treating them as such. I do business the way business use to be done…one customer at a time… and always treat them with respect the way RentWay taught me, “make them feel welcome, wanted, and important”.

Jack looks back with delight on the day he decided to strike out on his own.

Jack Rowland
"It was the biggest and best decision I have ever made in my life. My family’s life has changed forever. I just want to say Thank You to Premier and the many others who believed and helped me make this happen. The Rent-to-Own industry is still just as good as it always has been as long as you make sure your customers come first! "

Plans are in place to open a second Sacramento location in September. Jack hopes to expand to 5 total locations within the city.

Email can be forwarded to Jack can Here

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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