Factoids

Britt Beemer America's Research Group articles most recent first Beemer Predicts Retail Train Wreck Consumers Postponing Major Purchases; Jewelry Hardest Hit Furniture Buying Index Falls in May Consumers Shift Spending To What They Need, Not What They Want Furniture Buying Index Drops Two More Points; Wal Mart Expands Home Furnishings In Midst of Sluggish Furniture Sales Beemer - Many Retailers In Free Fall After Disappointing December August Retail Sales Surge; Home Furnishings, Accessories Lag behind Expert Predicts Back-to-School Spending to Grow Meagerly in 2007 Retail Shopping Takes A Holiday Early Indications Are For A Frugal First Quarter Independent Retailers Outperformed Chain Stores In December Britt Beemer Lowers Forecast of Christmas Retail Sales to 2.7% Rise Over Last Year; Lack of “Must Have” Item to Blame Want To Drive Shoppers Away? Decorate Stores Less and Don’t Say “Merry Christmas” 2006 Q4 Shoppers Study Revealing; Cyber Monday a Hoax, Biggest Retail Push Will Be After December 15th 10 Trends For Retail Christmas 2006 Survey; Parents Cite High Gas Prices As Primary Reason For Limiting Back To School Spending Families Reduce Summer Spending As Gas Prices Rise Or Was It? New Survey Casts Doubt On Rosie Black Friday Survey; Bargain Hunters Drive June Results Top 10 Retail Stores For April; Discounts Drive Traffic Survey Says Americans Extremely Optimist About The Future 37% Of Shoppers Noticed Less Christmas Decorations In Stores; Spent Less As A Result America’s Research Group; Shopping Levels Increasing But Still Expected To Be Lackluster 3.2% Over 2003 Lack Of Hot New Product Weighing Heavily On Holiday Shopping Survey Of Thanksgiving Weekend Shoppers; "We're Not Impressed"; 45% Say Discounts Not Enough Britt Beemer’s Christmas 2004 Sales Forecast; 19% Will Spend More Since Bush Was Reelected Seven Things Your Store’s Appearance Tells Your Customers Britt Beemer Cites Convenience As Key To Drawing Male Shoppers Beemer Lowers Christmas Sales Projection to 4.2% Increase This Year Compared To His Earlier 4.8% Sales Increase survey 31.0% of Americans Who Planned to Shop Thanksgiving Weekend Did Not Get Around To It Study Shows 11% Increase In Consumer Spending For Appliance, Electronics, Computers Britt Beemer Predicts 4.8% Increase In Holiday Spending survey Furniture Leads All Categories For Shopping Levels Over Labor Day Weekend survey Consumers Plan to Spend 10% More on Back to School Furniture Buying Index Up One Point Buying furniture is on consumers’ minds, but not a top priority Shopping Is Not a Big Priority for Many Americans The Incredible Shrinking Customer Base How Loyal is Your Customer? The Loyalty American Consumers Have Towards Brand Products

Labor Day weekend shopping was extremely strong, exceeding last year by 6.1%. With only 12% of families shopping for back-to-school clothing, apparel sales lagged other categories with only a 2% increase over a year ago. Furniture shopping topped all other categories with an 8.5% increase over a year ago.

"Clearly Americans were shopping for their home with furniture being the strongest category and home accessories close behind with a 7.7% increase over last Labor Day" according to Britt Beemer, Chairman America’s Research Group. Beemer also noted, "this is the shot in the arm furniture retailers were looking for and consumers responded in a big way."

"Many of my clients are reporting 20% and even 30% increases over last year, so this Labor Day weekend will go down as the best furniture Labor Day weekend in over a decade," said furniture guru Britt Beemer.

The big question is whether these shopping levels can be sustained in September and going into October. "For right now, it looks like all systems are 'go' since even high end furniture shopping was up 4% this past weekend," Beemer said. There is a good chance these higher shopping levels signal an economic recover is clearly at hand since furniture historically is the last product category to rebound when a recovery is near.

The good news is that Americans are buying furniture and getting ready to make their homes more beautiful and more comfortable for the holiday season.