La-Z-Boy has appointed Bob Ireland to develop strategic initiatives necessary to grow the tables, lamps and accessories segment of the La-Z-Boy business.

click to enlarge- (left to right, front row): Bob Ireland, Mark Wagner, Chip Stewart, Brian Mossor, (second row) Greg White, Steve Matlock, (third row) Doug Kinde, Paula Hoyas, Jennifer Sievertsen, Jim Reilly, (fourth row) Ron Balzer, Eric Gatton, Boyd Lauritsen, Kim Roussey, David Jones.

La-Z-Boy has reorganized its sales and marketing management team.

"This is a young, talented team who knows our target customer well and understands how to ensure La-Z-Boy's success in a challenging and changing business environment," said Steve Matlock, senior vice president of sales and marketing.

Jennifer Sievertsen, vice president of brand marketing, leads all brand and retail marketing while Mark Wagner, vice president of store development and marketing, oversees the strategic direction of La-Z-Boy Furniture Galleries stores.

"Jen's responsibilities are focused on brand marketing and improving brand loyalty among our target customers," said Matlock.

Greg White, vice president of merchandising and sales, continues to lead the merchandising team. Paula Hoyas, vice president of upholstery merchandising, manages the overall strategic direction of upholstery merchandising, including the design, development, introduction and profitability of all upholstery products. Additionally, the company has appointed Bob Ireland to develop strategic initiatives necessary to grow the tables, lamps and accessories segment of the La-Z-Boy business.

"Occasional products and accessories are becoming a bigger part of our retail success strategy, and having Bob on board will allow us to maximize our opportunities," said White.

Kim Roussey now serves as vice president of sales services, a role that replaces the traditional vice president of customer service, in order to integrate support for consumers, sales representatives and dealers under one department.

La-Z-Boy has implemented a new regional sales management program. The company added two new regions to its North American breakdown and realigned its current regional structure. The regional vice presidents leading these regions are as follows:

-- Ron Balzer, Canada
-- Eric Gatton, the new Mid-Atlantic region
-- David Jones, the new Northwest region
-- Boyd Lauritsen, the renamed Southwest region
-- Brian Mossor, Midwest region
-- Doug Kinde, North Central region
-- Chip Stewart, Southeast region
-- Jim Reilly, Northeast region

Gatton and Reilly are new additions. All of the regional vice presidents report to White.