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 It’s not enough
to look at finished product trends. We need to understand the
underlying reason behind the trend.
Jena Hall, Moderator, Macro & Micro Market Trends
Women in the Home Industries
Today (WithIt), an organization dedicated to the support and
development of female professionals in the home industries, and
AspenHome,
a Furniture Values International company, will host this
season’s trend forecast at the
International Home Furnishings Market in High Point, NC.
WithIt’s Competitive Intelligence event takes place Saturday,
April 29th, 6:00- 8:00 p.m., in the
AspenHome showroom, IHFC, Main wing, 13th floor. The event
is open to all market attendees and includes refreshments.
A panel discussion entitled, “Macro & Micro Trends of the
Market: Understanding the difference and what it means to your
business,” will be moderated by Jena Hall, vice president,
marketing, AspenHome. Panels members include: Ellen Gefen,
Gefen
Productions (trade and media); Christy Johnson,
Maitland
Smith (manufacturing); Claire Goldhagen,
Robb &
Stucky (retail); Betty Lyn Eller,
Country Living magazine (shelter publications); and Britt
Albright,
Henredon Furniture (manufacturing).
From unique perspectives, panel members will begin with a recap
of market and business trends, small and large, and how these
impact the home furnishings industry. An open discussion with
audience participants will follow.
“It’s not enough to look at finished product trends,” says Jena
Hall, moderator for the event. “We need to understand the
underlying reason behind the trend. Upholstery designs may be
influenced by the price of foam and new styles of architecture,
for example.”
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