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Aaron's To Introduce RIMCO Franchise At Nationwide PrimeTime Buying Show; Proven Aaron’s model to penetrate $3.9 billion retail market
08-18-06
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Aaron’s To Franchise RIMCO Wheel And Tire Leasing Concept; Proven Aaron’s model to penetrate $3.9 billion wheel and tire retail market

 

The market is booming across all demographics and our goal is to build the first national custom wheel and rim chain. We’ll do that by franchising our RIMCO concept to meet consumer demand and by operating the stores on the proven Aaron Sales & Lease Ownership business model.
Kevin Leary, Director of franchise development and operations, Rimco Sales & Lease Ownership

Kevin Leary, director of franchise development and operations for Rimco Sales & Lease Ownership, will introduce the RIMCO franchise opportunity at the Prime Time! By Nationwide show Monday and Tuesday in Las Vegas.

“We’re excited about presenting our unique franchise opportunity to this important audience,” said Leary. “Our parent company Aaron Rents, Inc., has charted an aggressive plan to franchise the RIMCO concept nationally.”

According to the Specialty Equipment Marketing Association (SEMA), the national rim market tripled in size, from $1.3 billion in 1995 to $3.9 billion in 2004. RIMCO provides custom wheels, rims and services in 4,000 to 6,000 square foot, freestanding, stores.

“The market is booming across all demographics and our goal is to build the first national custom wheel and rim chain,” said Leary. “We’ll do that by franchising our RIMCO concept to meet consumer demand and by operating the stores on the proven Aaron Sales & Lease Ownership business model.”

Aaron’s—publicly traded on the NYSE since 1982, operates more than 1,220 stores in 46 states, and Canada. Rimco currently has nine company locations open. The first franchise stores are in Columbus, Georgia, and Farmington, New Mexico. Leary plans to have more 25 locations by year end.

“We’re at the right place at the right time,” said Leary. “If you follow our systems, RIMCO can be a rewarding franchise opportunity."

Contact Aaron’s/RIMCO headquarters: 309 East Paces Ferry Rd., Atlanta, Georgia 30305.  (800) 551-6015. www.rimcofranchise.com

 

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