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Friday early bird specials were a big hit for
84.7% for Friday shoppers, however 63.4% were heading home by
noon to eat Thanksgiving leftovers.
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Discount stores, department stores,
electronics stores and toy stores were the big winners on
Friday with 65.3% of Friday shoppers visiting Discount stores;
46.6% of Friday shoppers visiting Department stores; 31.3% of
Friday shoppers visiting toy stores and 23.3% of Friday
shoppers visiting electronics stores.
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Friday shoppers completed more of their
shopping then ever before with 43.3% completing 75% or more of
their shopping on Friday.
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More Friday shoppers spent $351-$500 on Friday
making it the largest dollar range beating last year where
$251-$350 was the number one price range.
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71.3% of shoppers did not believe they could
have saved more money on the items they bought had they waited
2 to 3 more weeks.
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A new trend since 1998, the vase majority of
Friday shoppers would return to the same stores again to shop
for Christmas gifts, however this year 54.7% of Friday
shoppers would probably not return to the same stores this
holiday season.
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Saturday or Sunday Shoppers
Discount stores, department stores, electronics stores and toy
stores tops Saturday/Sunday shopping with 49.6% of
Saturday/Sunday shoppers visiting discount stores; 33.8% of
Saturday/Sunday shoppers visiting department stores; 22.8% of
Saturday/Sunday shoppers visiting electronics stores and 13.4%
of Saturday/Sunday shoppers visiting toy stores.
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Saturday /Sunday shoppers were more frugal,
shoppers were more likely to spend $101-$250 where last year
the number one price range was $251-$350.
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Saturday/Sunday shoppers were very bargain
driven with 38.0% only buying the advertised specials beating
out last year, which had been the largest percentage of
bargain shoppers (30.2%) to date.
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Saturday/Sunday shoppers agreed with Friday
shoppers with 59.8% not going to the same stores this season
to complete their Christmas shopping.
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Of those who shopped Thanksgiving weekend
80.3% expected to complete all their Christmas shopping in 5
days or less.
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Top 5 gift items purchased Thanksgiving
weekend are:
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Toys -- 40.9%
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Jeans -- 22.1%
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Perfume/cologne -- 20.6%
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Video games -- 19.6%
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Sporting goods -- 19.0%
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Thanksgiving weekend shoppers are not big
on-line shoppers with only 12.0% shopping on-line since the
first of November.
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Among Thanksgiving weekend 10.6% believe they
will purchase between 7-10 Christmas gifts on-line making that
the largest percentage for future on-line buying.
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Thanksgiving weekend shoppers stayed within
their gift budgets because only 23.1% of shoppers saw enough
discounts to make them want to spend more than they planned.
