Our overall goal was to develop a research solution that will provide feedback to assist in developing future plans and identify changes the attendees/retailers would like to see.
Brian D. Casey, President, High Point Market Authority

The High Point Market Authority says it is conducting what it calls an "in-depth industry research study to assess, analyze and quantify the landscape for the High Point Furniture Market." The goal of the project, currently underway, is to identify factors to define buyers’ habits, interests, and purchase plans.

Brian D. Casey, president, the Market Authority, said, “Our overall goal was to develop a research solution that will provide feedback to assist in developing future plans and identify changes the attendees/retailers would like to see, from educational content to the products exhibited to the Market schedule.”