"How would you rate the future of the Rent
to Own industry?"
92% rated the future of the industry good
or very good. This reflects the high success rate of rental
purchase companies as well as the opportunity for
expansion in an underserved market.
your opinion, is the rent to own industry is growing,
static, or shrinking?
67% believe the rent to own industry is growing.
Related: 67% believe the rent to own industry is Growing
39.5% reported being Unsatisfied with their companies
growth for 2003.
Are there more or fewer competitors in your market than last
report more competitors while a combined 62% report no
change or fewer competitors in their market.
Do you believe the image of the Rent to Own industry is...
half of all respondents (58.5%) believe the public
perception of the Rent to Own industry is improving. 34.5%
saw no change and only 7% believe the image of the Rent to
Own industry is getting worse.
78% feel the industry receives unfair treatment in the
press. (see next chart)
Do you believe the Rent to Own industry gets fair treatment
in the press?
feel the industry receives unfair treatment in the press.
Related: 22% report they believe press treatment of the
rent to own industry is Fair. Based on previous RTO Online
Polling, this number is improving (a poll taken in September
2002 showed only 10% believed the industry receives fair
treatment in the press). Empirical evidence suggests that
the volume of positive industry information published by RTO
Online has contributed to this perception.
you satisfied with your company's growth over the past 12
60.5% reported Satisfactory growth during 2003. 39.5% reported
Related: This reflects a flat to decreased customer
count in 2003 by 44.5% of respondents (see next chart)
Is your customer count higher or lower than last year same
55% reported a Gain in customer count vs 2002. 44.5% reported flat to lower customer
count for the same period.
average agreements per customer across all
companies has been relatively stable for some time. The key to long term
growth is increasing customer count. However only 13.5%
reported "Sales" as being most important to the
profitability of a rent to own company. (see next chart)
All are important, but which of the following do you believe
is most important to the profitability of a rent to own
68.5% reported "Customer Service" as being most important.
Related: Only 13.5% reported "Sales" as being "Most
important to profitability." Gaining customers requires a Sales
Focus. The challenge for rent to own companies will
be increasing sales focus (front end) while maintaining the
high level of customer service (back end) required to keep
RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens.
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