Page 1

Page 1, 2, 3

"How would you rate the future of the Rent to Own industry?"

92% rated the future of the industry good or very good. This reflects the high success rate of rental purchase companies as well as the opportunity for expansion in an underserved market.

In your opinion, is the rent to own industry is growing, static, or shrinking?

67% believe the rent to own industry is growing.

Related: 67% believe the rent to own industry is Growing yet 39.5% reported being Unsatisfied with their companies growth for 2003.  

Are there more or fewer competitors in your market than last year?

Do you believe the image of the Rent to Own industry is...

Over half of all respondents (58.5%) believe the public perception of the Rent to Own industry is improving. 34.5% saw no change and only 7% believe the image of the Rent to Own industry is getting worse.

Related: 78% feel the industry receives unfair treatment in the press. (see next chart) 

Do you believe the Rent to Own industry gets fair treatment in the press?

Related: 22% report they believe press treatment of the rent to own industry is Fair. Based on previous RTO Online Polling, this number is improving (a poll taken in September 2002 showed only 10% believed the industry receives fair treatment in the press). Empirical evidence suggests that the volume of positive industry information published by RTO Online has contributed to this perception.  

 

Rent to Own Customer growth

Are you satisfied with your company's growth over the past 12 months?

60.5% reported Satisfactory growth during 2003. 39.5% reported Unsatisfactory growth.

Related: This reflects a flat to decreased customer count in 2003 by 44.5% of respondents (see next chart)

Is your customer count higher or lower than last year same date?

55% reported a Gain in customer count vs 2002. 44.5% reported flat to lower customer count for the same period.

Related: The average agreements per customer across all companies has been relatively stable for some time. The key to long term growth is increasing customer count. However only 13.5% reported "Sales" as being most important to the profitability of a rent to own company. (see next chart)

All are important, but which of the following do you believe is most important to the profitability of a rent to own company?

68.5% reported "Customer Service" as being most important.

Related: Only 13.5% reported "Sales" as being "Most important to profitability." Gaining customers requires a Sales Focus. The challenge for rent to own companies will be increasing sales focus (front end) while maintaining the high level of customer service (back end) required to keep existing customers.  

Page 1, 2, 3