|
Lane Home Furnishings announced
today that it has entered into a licensing agreement with the
National Geographic Society to produce a furniture collection
inspired by the world travels and personal residences of
National Geographic's own explorers. This unique collection will
be introduced at Highpoint, North Carolina Furniture Market in
October 2003.
"We are incredibly excited about bringing this collection to
the market place. The knowledge and comfort that the consumer
has with both the Lane Home Furnishings brand name and the
National Geographic Society makes this partnership and the
furniture collection a perfect match," says Tom Foy, President
and CEO of Lane Furniture Industries.
The products to be produced by Lane Home Furnishings will
include bedroom, dining room, occasional and accent pieces along
with upholstery groups to complement the wood assortment.
"For nearly 100 years, we have been committed to creating top
quality furniture -- what better way to continue that
tradition," said Skipper Holliman, Vice President of Marketing
for Lane Home Furnishings. "By working together with National
Geographic and drawing inspiration from the homes and travels of
their unrivaled team of photographers, we've been able to
develop a very exciting collection. The National Geographic Home
Collection by Lane will include over 150 unique pieces of
upholstery and wood that have been designed and merchandised
together."
While the furniture assortment is the basis of this eclectic
collection, the introduction also includes home products such as
lighting, bedding, candles and other accessories. National
Geographic has licensing agreements with seven other companies
for these additional products. The collection is comprised of
over 2,500 items and represents one of the largest home
collections ever conceived, designed, produced and introduced at
one launch.
"We are delighted to introduce this new line of furnishings
that bring a taste of foreign culture into the home," says John
Dumbacher, Senior Vice President of Licensing for National
Geographic. "This collection was inspired by our own explorers'
personal residences and their world travels. They shared their
homes and the items they have collected from around the world,
helping us develop this eclectic collection."
Lane Home Furnishings is a subsidiary of Furniture Brands
International (NYSE:FBN) , the nation's leading residential
furniture manufacturer.
|
RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens. |
|
Tell us what you think
Rate the article at the top of this page |
|
|
|
|