RTO Online and RTO Magazine have always focused on useful RTO business content. The July issue contains nearly double the amount of content of previous issues.
Roy Griffaw, President, RTO Online, Inc., Publishers of RTO Magazine

Watch your mailbox for this issue of RTO Magazine. Can't wait? Read this issue online at www.rtomagazine.com.

The 160 page July issue of RTO Magazine, Mailing this week to over 10,000 RTO professionals in the United States and Canada, contains the most comprehensive rent to own vendor profile directory ever published. All vendors featured in this issue will be attending the August RentDirect PrimeTime! tradeshow in Las Vegas, Nevada. The show will be the largest RTO industry tradeshow in history with nearly 150 Rent to Own companies attending. See photo gallery of the February RentDirect tradeshow here.

Not Your Daddy's Directory
"Our objective was to build, not just a standard directory of suppliers, but a series of profiles," said RTO Magazine publisher Roy Griffaw, president of RTO Online, Inc. "We conducted interviews with 50 of the top RTO industry suppliers." All interviews will be published in the July issue. "The profiles will give RTO companies an in-depth view into each vendor's service philosophy as it pertains to the rent to own sector."

Excerpt from RTO Magazine's interview with Jim Williams, Vice President of Sales for Ashley Furniture’s Upholstery Division.

“Our delivery programs are probably one of the most important benefits to the rental industry. We hold the inventory for our rental partners since we know most don’t have the luxury of warehouse space. We set low minimums and our delivery times are definitely quicker-than-average for the industry. Ashley’s fleet of delivery trucks is company-owned, and we service the entire country from five strategically placed distribution centers.”...

Vendors represented in this issue of RTO Magazine account for the bulk of inventory purchased for the entire RTO industry; Furniture, Marketing, Finance, Electronics, Jewelry, Accessories, Pre-paid services, Software, Outdoor, Bedding, Warehouse, Appliances, Signage and more.

Content for the July issue raises the bar
"RTO Online and RTO Magazine have always focused on useful RTO business content. The July issue contains nearly double the amount of content of previous issues," said Griffaw. RTO Magazine is also introducing a new contributor -Elly Valas.

Elly Valas is co-author of Guerrilla Retailing, part of the famous Guerrilla Marketing series. "We're proud to have Elly Valas on board as a regular contributor to RTO Magazine," said Griffaw. "Her insight into retail marketing and her experience developing winning strategies for RTO companies will benefit every reader of RTO Magazine."

RTO Magazine, July, 2006
Contents

• COVER: PrimeTime!
  The rent to own industry prepares for the largest RTO tradeshow in history.
  Interviews with 50 vendors specializing in delivering the goods to the rent to own sector.
   
• RTO Quotables
  Quotes from people in and around the rent to own industry.
   
• 10 Questions
  By RTO MAGAZINE
  10 Questions For Bobby Pope, Rent-A-Center’s VP of Product Service, and Chris McCormick, Senior Director of Field Operations.
   
• RTO Excellence Profile
  By Louise Farkas
  Dan and Tamara Sharrf - A upscale showroom, unique payment options and a single-minded focus on customer satisfaction are what works for a new rental concept in Texas.
   
• SPECIAL
  The Patriot Act
  By Robert Frimet
  Agree with it or not, if you plan check cashing services, you better learn to love the Patriot Act.
   
• Too Many Hats
  By Elly Valas
  Author, Speaker and New Contributor to RTO MAGAZINE Elly Valas Discusses Mom & Pop Management Style.
   
• RTO Photo Gallery
  By RTO MAGAZINE
  RentDirect Member 2 Member, Heartland of America Regional RTO Tradeshow and Rent One’s Vendor Appreciation Charity Golf Tournament.
   
• How much is Your RTO Store Really Worth?
  By Bud Holladay
  Guidelines for placing a value on your operation.
   
• RTO Legal
  By Woody Webb
  Legal Hotspots and How to Avoid Them.
   
• Recognizing the Competition
  By Dan Companion
  It doesn’t look like it used to.