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Buy the Book; Ruggedized DURABOOK Laptop Protects Against Drops, Shock, and Spills
6/19/2013
By RTO Online - The rent to own industry's trade website
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See Twinhead in booth 3073 at RentDirect PrimeTime!
Agenda | Vendor List | Floorplan

Twinhead Corporation’s revolutionary DURABOOK laptop computer protects against drops, shock, and spills – and did we mention it’s less than $1,000?

Twinhead Corporation’s revolutionary DURABOOK laptop computer protects against drops, shock, and spills – and did we mention it’s less than $1,000?
Twinhead Corporation’s revolutionary DURABOOK laptop computer protects against drops, shock, and spills – and did we mention it’s less than $1,000? - contact Ray Oribello at 510-492-0828 for more information.
Contact:
Twinhead
Ray Oribello
510-492-0828
Booth # 3073

We all know rental customers can be hard on merchandise, leaving many RTO companies wary of offering costly and delicate notebook computers. After all, it’s easier to equate the terms “rent” and “hard drive” to rental cars, not laptops. But Twinhead Corporation, a true primary manufacturer of laptop computers, has created the DURABOOK – the first Ruggedized Laptop that wholesales for under $1,000.

“DURABOOK comes from years of research and development by Twinhead. Our company has been a pioneer in the notebook industry. Along with Mitsubishi, we were the first company to create a laptop for consumer use back in the mid-1980’s,” said Ray Oribello, Director of Sales and Marketing for Twinhead. “Now, we are at the forefront of the industry again by developing the first ruggedized laptop that can be purchased for under $1,000.”

So how, exactly, does Twinhead ‘ruggedize’ a notebook? First, they use a magnesium alloy case 20 times stronger than a standard laptop case to protect the screen and hard drive from drops and shock. The hard drive itself is also anti-shock mounted to protect it from crashing. There is a spill-resistant tray underneath the keyboard to protect internal components from accidental spills. In fact, the DURABOOK is so strong that it conforms to US Military standard “810F”.

“Our objective was to create a durable laptop that could be affordable to the average consumer yet still offer features similar to mainstream laptops. We have succeeded in our task, as comparable laptops start at more than $2,000.”

The DURABOOK has been successful in the retail and e-commerce channels and is sold through BestBuy.com, Circuit City.com, Shop NBC, Sam’s Club, Comp USA, Micro Center and more. But Oribello believes some of the best potential for DURABOOK lies in a rental environment.

“At the last RentDirect show we had phenomenal response. In fact, we sold through our entire inventory. Dealers were taking it back to their stores right off the floor. I’ve never had that happen before. They definitely saw the potential with DURABOOK to get longer life out of their notebook inventory at a greatly reduced cost.”

Thanks to their heritage in the notebook industry, insiders have often referred to Twinhead as the ‘grandfather of the notebook’ – but one thing’s for sure. DURABOOK ain’t your grandpa’s laptop.

Twinhead - contact Ray Oribello at 510-492-0828 for more information.

POINT DIRECT: Twinhead offers a standard two-year warranty on all DURABOOK laptop computers.

Twinhead is a proud participant in the 2006 RentDirect PrimeTime! buying Show, August 20-23, 2006 at the Venetian in Las Vegas, Nevada.

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RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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