This partnership will make Premier Wheel Rentals second to none
Trooper Earle, President, Premier Rental

Trooper Earle (left) and Scott Savell

The partnership of two rental icons has put a new spin on the Wheel and Tire rental industry. Premier Rental President Trooper Earle and longtime Wheel and Tire rental guru, Scott Savell, founder and President of American Tire Rental, have announced their new venture called Premier Wheel Rentals. They soon will help Premier dealers license free-standing Wheel Rental stores with an unprecedented support system.

“Several Premier stores have very successfully begun adding the Wheel and Tire program to their bread and butter rental operations,” says Earle. “We want to expand our position in the industry and give our dealers the opportunity to license free-standing, full service Wheel and Tire operations using the same proven strategies we have been using at Premier for opening our nationwide RTO stores. But with the Wheel and Tire rental industry being so young - still in its first decade - it requires a different level of experience to initiate and operate a free-standing location. Our new relationship with Scott will enable us to offer our dealers unparalleled support in this emerging business. Scott is the most seasoned in the industry. In fact, he is one of the people who founded the industry. Combining Scott’s experience with Premier’s licensing operations and commitment to dealer service and value, we are certain we can provide the highest support to our future Wheel Rentals dealers. And we can do it immediately to take advantage of incredible growth opportunities. We want to be on the leading edge of that growth and feel we will be because of our unique combination of strengths.”

Savell is equally enthusiastic about his future with Premier. “To be associated with a guy like Trooper, who has proven he knows how to license and support dealers during the business start-up and ongoing operations of their business, is exciting. We both understand that together we can achieve a whole lot more than we can separately. We are marrying unique abilities and 40 years of combined experience.”

Savell goes on to say that perspective dealers can expect a lot of hand holding. “Trooper and I share a common belief that dealer support is critical, more so than any other element.”

While few have proven capable of dovetailing the Wheel and Tire industry with the rental industry, both Savell and Earle feel they are perfectly poised to do just than. With Earle helping dealers become successful business owners, Savell is ready to support them from an operational standpoint.

Earle gets the last word, “This partnership will make Premier Wheel Rentals second to none.”