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Serta inked a deal with Dubai Furniture Manufacturing Company L.L.C., (part of
A.A.Al Moosa Group of Companies) for
manufacturing and marketing Serta branded products in the Middle
East.
Dubai Furniture Manufacturing Company (DFMC) has
recently entered the retailing business by opening Company
showrooms for Serta products
Serta products are manufactured differently
using high quality raw materials imported from the best in the
world using Posture Spiral Grid, which is patented for use only
in Serta branded products. Serta is positioned as an Ultra
Premium brand in the Middle East market.
Mr. S. Sundar Rajan, General Manager, DFMC said, 'With the strategic
move of entering retailing business by opening Company showrooms
for Serta branded products throughout GCC, DFMC is moving closer
to the customers and is further distancing itself from
competition to an enviable position, which cannot be
challenged'.
DFMC is also manufacturing and marketing 'King
Koil', which is the brand leader in the premium segment of the
mattress industry in the Middle East.
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