The 2007 SEMA New Products Award winners were announced Wednsday at the 40th Annual SEMA Show in Las Vegas, Nevada.

Winning criteria included: superiority in innovation, technical achievement, quality, workmanship and consumer appeal. Over 1,400 innovative new products were entered in this year’s Showcase, making it the largest in SEMA Show history.

The 2007 New Product Winners include:

Best New Mobile Electronics Product
Winner: Vizualogic
Product: Vizualogic Media On-Demand
Runners-Up: Rosen Entertainment Systems and Custom Autosound MFG

Best New Off-Road/4-Wheel Drive Product
Winner: Warn Industries
Product: Power Plant Dual Force HP
Runners-Up: E.O.P and Rancho/Dynomax

Best New Performance-Racing Product
Winner: Synapse Engineering inc.
Product: Synchronic Wastegate
Runners-Up: Pro Charger and Comp Performance Group

Best New Performance-Street Product
Winner: Pro Parts LLC
Product: SBEK Boost Controller
Runners Up: Turbo XS and Gear Vendors

Best New Street Rod/Custom Car Product
Winner: Flaming River Industries Inc
Product: Cradel Rack & Pinon System for 1968-72 Chevelle and other GM automobiles
Runners-Up: Dakota Digital Inc and Experi-Metal Inc

Best New Van/Pickup/Sport-Utility Vehicle Product
Winner: Fold-a-Cover/Style Step
Product: Style Step Tubes
Runners-Up: Pilot Automotive Inc and Shur-Co

Best Engineered New Product
Winner: Center Line Wheels Corp
Product: Run Flat Military Tactical Wheel
Runners-Up: Pilot Automotive Inc and Cobb Tuning LLC

Best New Merchandising Display
Winner: Mickey Thompson Performance
Product: Mickey Thompson Off-Road Mini-Tire and Wheel Display
Runners-Up: E-Racing Motorsports and MacNeil Automotive Products

Best New Packaging Design
Winner: Pilot Automotive
Product: Tie-Down Storage Caddy
Runners-Up: Warn Industries and Meguiar’s

Best New Interior Accessory Product
Winner: B&M Racing and Performance Products
Product: Black Out Guages
Runners-Up: Craven Speed and PLX Devices

Best New Exterior Accessory Product
Winner: Pilot Automotive
Product: Trailer Adapter with Dual 12 Volt Receptacle
Runners-Up: Pilot Automotive Inc.

Best New Tools and Equipment Product
Winner: WAM Systems
Product: Direct TPMS
Runners-Up: GearWrench and Bartec