Many rental dealers will face potential crises in their relationships with their existing sources for inventory financing.
Bill Lassiter, Vice President, Lynnray Financial

Lynnray Financial Corporation, a leading provider of financing to the Rent-to-own (RTO) industry, is urging rental dealers nationwide to use the current crisis in the financial markets as an opportunity to diversify their funding sources and seek financial partners with a diversified revenue stream and a prudent risk management history.

According to Lynnray Vice President Bill Lassiter, "I would like to assure all our rental partners that Lynnray Financial Corporation stands behind its commitment to the rental industry in general and the RTO industry in particular. We have been fortunate to keep a strong balance sheet, liquidity, and capital throughout the turmoil affecting many other funding sources."

Lassiter added that Lynnray's solid financial position affords them the ability to pledge an aggressive, ongoing investment in their company's continued and future growth in the RTO industry.

"Many rental dealers will face potential crises in their relationships with their existing sources for inventory financing, working capital and capital acquisitions. This is not because RTO dealers are not credit worthy, but rather because many banks and credit sources are not liquid enough to ride out the storm. There is a real possibility that another institution will absorb your bank and you will lose a relationship that took years to develop."

Lassiter encourages rental dealers to consider partnering with a financing source that understands the unique needs of the rent-to-own industry.

"Now is the time to diversity your financial sources. Lynnray Financial's inventory and working capital financing is structured not to conflict with any bank covenants or blanket liens. We will not conflict with any existing floor plans. Even our titled vehicle leases will compete favorably with financing currently offered by truck dealers. In times like these, you need a strong partner to help you not only survive, but also to grow. I encourage any rental dealer that is concerned about the status of their existing financial partner to give Lynnray Financial a call. We stand ready to help."

Lynnray Financial Corporation is a 25-year-old full service finance corporation specializing in financing RTO store inventory. The company offers dynamic, long-term financing solutions to the RTO industry designed to help RTO store owners achieve positive cash flow. Lynnray Financial's programs allow dealers to expand their inventory and increase funding sources without impacting existing lines of credit. For more information, contact Bill Lassiter at 1-800-535-4138, or visit the company's website at www.lynnrayfinancial.com.