The CEC's regulation would effectively ban the sale of 25 percent of current big screen TV models and 100 percent of plasma TVs larger than 60 inches in California.

During a series of events held at local TV retail stores in Los Angeles, Fresno and San Francisco Wednesday, Californians for Smart Energy released the findings of a new statewide poll that found that 57 percent of Californian's oppose the California Energy Commission's (CEC's) proposal to regulate television electricity usage. Conducted by Zogby International other key findings included:

-- 61% believe there are too many regulations in California as it is.

-- 59% believe that such a matter should be the consumer's choice -- not the government's decision.

-- 58% believe that the CEC's proposed regulation is another example of the costly and unnecessary rules the state continues to force on small business owners.

-- 55% believe that Governor Arnold Schwarzenegger should stop the CEC from adopting this regulation.

If adopted, television manufacturers would be required to meet an artificial energy use limit in order to sell their televisions in California. The CEC's regulation would effectively ban the sale of 25 percent of current big screen TV models and 100 percent of plasma TVs larger than 60 inches in California. According to a Resolution Economics, LLC study, the CEC's regulation would cost California $50 million a year in lost tax revenues and destroy 4,600 jobs.

Small business owners across the state voiced their concern over the impacts of these regulations.

FRESNO: "I hope the California Energy Commission hears the findings of this poll loud and clear. With nearly 15 percent unemployment in Fresno, why is the California Energy Commission proposing regulations that would further strain small businesses and working families? I think state government should be concerned with one thing: getting our economy back on track." -- Jim Richards, Futurehome Systems & Design

IRVINE: "This regulation is absurd. The CEC cannot regulate the entire market, so savvy consumers are simply going to buy the TV models they want online and across-state-lines -- sending jobs and tax revenues with it. I wish California would help remove barriers to business and economic growth, not keep adding more. What's more, this regulation is a waste of state and taxpayer money because of programs like the fed's ENERGY STAR program, which is already in place and working." -- Jim Kingsley, CEO of Kingsley Audio Video

LOS ANGELES: "This regulation is a bad idea in a good economy and a horrible idea in a recession. With Los Angeles facing nearly 13 percent unemployment -- why is the state pursuing this costly and harmful regulation? Thankfully Assembly Members Mary Hayashi, Felipe Fuentes and Alex Padilla have announced their plans to hold a legislative hearing this month. We urge the California Energy Commission to stop all activity until the legislature has had a chance to examine the full economic impacts." -- Steve Caldero, Ken Crane Big Screen Headquarters

MONTEREY: "It's ironic that the California Energy Commission is targeting one of the few bright spots in the economy. Televisions remain an affordable and convenient entertainment option for cash-strapped families. In fact, retail analysts recently found that the recession is forcing many families to stay home more often, which means utilizing their home theater more." -- David Hearn, Carvid Systems Inc.

SACRAMENTO: "Many businesses are already hanging on by a thread. I'm deeply concerned that the CEC's regulation would force many small business owners to lay off workers, close their doors or leave the state altogether. Why is the California Energy Commission proposing such a harmful regulation, especially when the state is suffering the worst unemployment rates since World War II?" -- Charlie Martinez, Elk Grove Home Theater

SAN DIEGO: "My guess is that when most Californians catch wind of this, they'll shrug their shoulders and think, 'it can't happen.' As the owner of a small home theatre business, my reaction is, 'I can't afford for it to happen.' What we need during these tough economic times is for the state to remove road blocks for small businesses like mine, not add more." -- Shawn Worst, Evolution Home Theatre, Inc.

SAN FRANCISCO: "With San Francisco facing nearly 10 percent unemployment, why is the California Energy Commission proposing a regulation that will ultimately drive jobs and tax revenues online or into nearby states like Oregon and Nevada? We need the state to help promote economic growth, not implement harmful and unnecessary regulations that only further hurt small businesses and hard-working families." -- Barry O'Brian, Performance Audio

"This poll confirms what many of us already knew -- a majority of Californians recognize that the California Energy Commission's TV regulation is harmful to (an already devastated segment of) small business, and unnecessary. Technological advancements and consumer demand -- not regulations -- have all led to greener televisions. In fact, it's estimated that 70 percent of TVs will have green features by 2012. Promotion of market-based programs like ENERGY STAR would achieve energy efficiency without destroying jobs or innovation." -- Paul "Gunther" Greiner, Paul Fitzpatrick Company

SANTA BARBARA: "I am concerned that this regulation will delay or ban new technologies -- like 3D-HDTV or Internet-enabled TVs -- if they can't comply with the California Energy Commission's regulations. The television industry is constantly innovating and releasing more energy efficient models based on new technologies and consumer demand -- not regulations. The state of California should be utilizing market-based solutions, like ENERGY STAR, which won't stifle innovation or further hurt the economy." -- William Janka, Mission Audio Video

SANTA ROSA: "High-performance televisions are the product that attracts customers to my business, but this regulation would effectively remove 25 percent of LCD and plasma big screen televisions and all plasma televisions over 60 inches off the shelves. Restricting the televisions available to be sold in California will not only affect how many customers we can attract, but it will also decrease our sales, installation jobs and consumer choice. Our sales are already down significantly as a result of the economic recession. It's likely we could lose as much as 15-20 percent of our sales as a result of the CEC regulation, forcing us to cut 15-20 percent of our labor." -- Don Mueller, North Bay AVS Design

The CEC is expected to act on the proposed regulation sometime this fall.