A Key Result Area is defined as the result that you absolutely, positively must accomplish to fulfill your responsibilities and maximize your contribution to the Company. It is the reason we are all on the payroll.

The following is based on the implementation (on a store level) of the 80/20 Rule. This rule is also known as the Pareto Principle. It indicates that 80% of the results you get, come from 20% of what you do. The following is an outline of the 20% effort, that accomplishes 80% results.

The Planning Process:
One hour of planning equates to three hours of execution. Plan your work and the work of your employees in advance. In the last 15 minutes of the day make the time to plan tomorrow’s activities. Write it down. When completed, read several times. The reason for this is to allow tomorrow’s planned activities to ferment in your sub-conscience mind. Between 7PM today and 9AM tomorrow, Ideas will pop into your mind that will assist you in the accomplishment of the activities you have planned. Planned work contains a Sense of Purpose.

Asset Protection:
This is every employees first responsibility to the Company. All assets from Customers to Inventory and from Vehicles to Remotes.

Visual Merchandising of Store:
Our display is the first thing that a customer or potential customer sees when they come into the store. We must make sure that our displays are visually stimulating to the people we serve.

Sales Objectives:
This area of your operation must be reviewed and adjusted every day by the person that is responsible for its attainment. The standard is 1% of your monthly beginning BOR needs to be put out per day on an average in D's. Accomplishing this will put out between 25 and 30% of your beginning BOR in Deliveries.

Collections Objectives:
This area of your operation must be constantly monitored every day by the person that has been assigned the responsibility for its attainment. From Monday to Saturday the standard is 12, 10, 8, 6.5, 4 and 3.5. The RSS% (Reds, Skip and Stolen) must remain under 2.5% or less at all times.

Organizational Objectives:
You must send a message to the people you interact with on a daily basis that you have it together. The best way to approach this is to write down anything that is required to be done at a later time or date. Example; Deliveries, Pick-Up, Service Calls, Follow Up calls on Deliveries etc. "I Forgot", Is not acceptable for our customers therefore It cannot be acceptable for us.

Attitudinal Climate:
Out of all the written Policies and Procedures, Training techniques, Rules and Regulations this one is truly what determines the growth and success of a store. The attitude of the crew of the store determines the overall Attitudinal Climate. If the entire crew does not develop and thereafter maintain a Positive Mental Attitude then the overall performance of the store will suffer. Develop the habit everyday to purposefully establish a positive attitude and maintain this attitude throughout the entire rental day.

Training & Development of all store personnel to their fullest potential:
There are two types of employees in Rental today. Employees that don’t know and those that don’t care. For those that don’t know it is everyone’s responsibility in the Company to teach them. For those that don’t care, it is everyone’s responsibility in the Company to replace them with someone that does.

Entry level Rental professionals learn in three ways.

1) Some employees you can tell how to do something, and from that day forward they can do it.


2) Some employee you can show how to do something, and from that day forward they can do it.


The above two represent approximately 15% of the employees.


3) 85% of the employees require being told and shown until they reach the level where they can perform properly from this day forward.


Summarized: Do it until you get the result you want!!!