cites her rural locations as an advantage over more urban spots.
While she might not reach the sales volume of a rental-purchase
store in a highly-populous area, she can count on other
Gloria Homeier-Schwein is
well-respected throughout the rental industry for her keen
business sense, strong work ethic, and willingness to find new
and better ways to serve the needs of her stores' customers.
Located throughout central Kansas, Homeier-Schwein's five A Full
House stores use their rural locations to their advantage by
offering one-stop-shopping on a wide variety of home-related
goods for their customers. Now, customers in need of vehicle
need look no further than their local A Full House.
"We've been considering the concept of rent-to-own automobiles
for some time, and it really started with customers coming to us
and expressing a need for reliable transportation that they
could afford," said Homeier-Schwein.
In fact, Homeier-Schwein already has 11 customers waiting for
vehicles when the RTO automobile concept is rolled out at the
company's first location.
"Within the next 60 days we will be in the automotive business.
One of our stores is located in a building that previous housed
a car business so it's going to work out perfectly."
Homeier-Schwein cites her rural locations as an advantage over
more urban spots. While she might not reach the sales volume of
a rental-purchase store in a highly-populous area, she can count
on other benefits.
"We don't have to worry about skips and stolens like in some
other markets. Our real challenge is to keep our current
customers and broadening the services we can provide to them is
one way of doing that."
She says even in rural towns, large flat panel television sets
are gaining in popularity.
"We are moving into the 73" sets, or even larger, now that
prices are coming down. Our customers may live in a modest-sized
apartment but they still want the largest television they can
Homeier-Schwein cites the changing computer industry as another
test facing her store crews.
"Computers are one of our top-renting items, but now that we are
moving into PC's and laptops equipped with Windows Vista,
educating employees and customers on the system benefits is a
Those employees, we should mention, are overwhelmingly female.
An unusual employee configuration for the male-dominated
rental-purchase industry that has paid wonderful dividends for
"I may be a little prejudiced, but women make excellent
employees. Their loyalty, their ability to relate to customers'
situations, for me, it has worked out wonderfully. Women cross
over to roles like service technician and even delivery
technician without any problems. And I never have any problems
with merchandise damage. Women are meticulous about not getting
the slightest scratch on a piece they are delivering. And they
are wonderful about keeping the customer's home in good
condition both during and after a delivery."
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