In some cases, over one-third of all the households buying these new CE products have recently moved. That's not a segment you want to disregard. Consumer electronics companies should target households on the move through discounts and promotions.
John Barrett, Director of Research, Parks Associates

Moving apparently inspires a desire for new televisions. This according to a study by Parks Associates, "Households on the Move," which found that recently moved households lead sedentary households in all categories of recent TV purchases, from traditional tube TVs to flat-panel plasmas.

The study found that an estimated 23 million U.S. households move every 18 months. In that same timeframe, 20% of these households have purchased a traditional tube TV, 16% have purchased a flat-panel LCD TV, 7% have purchased an HD traditional tube TV, and 8% have purchased a flat-panel plasma. Among households that have not moved in the past 18 months, only 14% have recently purchased a traditional tube TV, 13% have purchased a flat-panel LCD TV, 5% have purchased an HD traditional tube TV, and 5% have purchased a flat-panel plasma.

Several factors to this trend, including the inconvenience of moving bulky electronics devices, concern over damage during the move, and a desire to outfit additional rooms in a new home.

"In some cases, over one-third of all the households buying these new CE products have recently moved," said John Barrett, director of research at Parks Associates. "That's not a segment you want to disregard. Consumer electronics companies should target households on the move through discounts and promotions."