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Pro Challenge Racing Feeling Exposure Boost from Aaron’s
06-08-06
RTO Online - The rent to own industry's trade website
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Race fans have really embraced the Pro Challenge Series at local tracks, and having the best of the best from several states compete on a national level reflects our motto that Dreams Do Come True at Aaron’s.
Ken Butler, President, Aaron’s Sales and Lease Ownership

For years, Aaron’s Sales and Lease Ownership has been one of the most recognizable companies around stock car racing in the country. It’s hard to go to a track and not see a banner, billboard or racecar emblazoned with the familiar Aaron’s blue-and-white colors. With the Aaron’s Pro Challenge Series, Aaron’s has stepped into motorsports marketing on a series sponsorship role, and the results have been mutually beneficial as the series hits the halfway point this weekend at Watermelon Capital Speedway in Cordele, Georgia.

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“The affiliation with Aaron’s has meant so much to the Pro Challenge Series,” said John Litzinger, owner of the Pro Challenge Series. “Their involvement on all levels of auto racing, especially in NASCAR has added a lot to the credibility for Pro Challenge and has given our series a big boost in exposure. Aaron’s has been very instrumental in the growth of the series and a lot of other short track series. It’s unique to have a sponsor get involved in racing on all different levels and really help promote the sport the way that Aaron’s does.”

“We are pleased to be the title sponsor of the Aaron’s Pro Challenge Dream Tour again this year,” said Ken Butler, President of Aaron’s Sales and Lease Ownership. “Race fans have really embraced the Pro Challenge Series at local tracks, and having the best of the best from several states compete on a national level reflects our motto that ‘Dreams Do Come True at Aaron’s.’ We are proud to be a partner with Pro Challenge and giving young drivers a stage to chase those dreams.”

While Aaron’s supports racing on numerous different levels, they also have gotten involved in the on-track action. Aaron’s has sponsored teams from weekly tracks on through the upper levels of NASCAR. Even Ken Butler’s sons got their racing start in Pro Challenge (see story) on their way to competing in the USAR Hooters Pro Cup Series.

“Aaron’s is very involved in Pro Challenge racing on the track as well as in a sponsorship role,” said Litzinger. “They sponsor the Georgia region and a car that races in that region. Even the company’s President started both of his sons in racing through Pro Challenge and now they’re running in the Pro Cup Series. They have been fantastic in helping add credibility to the series.

“They’re involved from the grassroots level in Pro Challenge, the mid-range level like Pro Cup and all the way up to the big time in NASCAR. We’re the grassroots level, so we really appreciate their support and we help market their company, so it’s a benefit to the both of us. Just look at how they’re involved in our sport and you can tell they’re a racer’s sponsor, that’s for sure.”

There will be plenty of Aaron’s support as the Aaron’s Pro Challenge Series heads to Watermelon Capital Speedway in Cordele, GA on June 10th. The speedy Georgia 3/8-mile is the home to the next Regional/National point event for the Pro Challenge stars. The event counts towards both the equation to decide the national championship as well as Georgia region points. National point leader and short track veteran Terry Mathis leads the standings by just four points over 13-year-old North Carolinian Zach Stroupe. Watermelon Capital is one of Mathis’ home tracks, so drivers like Stroupe, third-place point man Jason Burchard, Justin Morton and John Stancill will have their work cut out for them if they want to make a run for the title.

The 50-lap Watermelon Capital Pro Challenge event is the sixth of a 12-race national championship schedule. Remaining events at some of the best short tracks in the country such as Anderson Speedway (SC), Peach State Speedway (GA), Lanier National Speedway (GA) and Hickory Motor Speedway (NC) take the Pro Challenge drivers to the championship-deciding event, the September 2nd race at historic South Boston Speedway (VA).

 

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